Video Tips that will help increase view or watch time and engagement with your posts.
Tip 1 - Video Sound Quality
Poor quality audio will cause followers and viewers of your video to leave.
Great audio on your video will give viewers that chance to learn your message easily.
Watch these Two videos for a couple tips on creating Social Videos for both your Personal Brand and your business.
Tip #2:A steady video will reduce distraction and increase view time. Learn how.
Top Social Media Tips!
Your videos can now appear on the Google Search Results page.
Here is a recent interview from Smart-Car Coffee Confidential series.
Click the link to watch and learn my top social media tips for small
and medium sized businesses: https://youtu.be/0AaW9vHpZXw
Social Video grabs attention and increases engagement.
Social Video content creation is in reach of most businesses. Without
the expertise to use it effectively or how to post it to maximize attention.
Where are videos most likely to be seen?
Twitter, Instagram, Snapchat or TikTok are all current valid choices.
Understanding which of these will be successful for the target of your
marketing message is key.
Social Video grabs and hold the viewers attention and holds it longer.
Story telling through video is retained more effectively than a text and a
graphic or photo.
Using social video Effectively helps you create the key micro moments that the search engines are promoting as part of the buying journey.
Yes, you can use easily social video to boost the impact of your
business's online marketing, and increase engagement and recognition
of your brand.
We'll record. Edit, produce and even post it for you! We can
determine the optimal time to post using analytical research and your
unique knowledge of your business.
Your video clips can even be found and be broadcast on TV!
A recent event was being promoted. The host organization didn't have the correct
duration of video available for the broadcast. The TV news crew searched online for
a video that they could use for their story. A video that was posted on our YouTube
channel was selected and credited on a the news segment.
When your videos are tagged or hashtagged properly they are more easily found.
A couple of minutes of production and editing and tagging lead to our content as
part of a news broadcast.
Here is a link to the YouTube video that was found by the TV Station: https://youtu.be/8R5tBUWc15I
10,000 views of a video? 25,000 post impressions? How is that
Here's how using Twitter:
Creating content efficiently and in a timely manner to capture your event is
key. This past summer, we recorded, edited and posted a social video
that was shared by a government department because it was timely
and high quality. Here is a link to the video: TWITTER VIDEO
Here are 5 Free tips to improve video post reach:
Add audio, to the video - talk and be yourself.
Be concise - This post had only seven words (before tagging). - Keep the video short - longer videos need to be to grab attention initially to keep viewers watching.
Follow trends - The storm in Ontario was on everyone's mind that day, and most people were at home, many on social media.
Use hashtags for location and trend - The trending tag #ONStorm and localizing tag #HamOnt for Hamilton, Ontario, were used.
Tag Influencers - The Weather Network Canada is always looking for viewer- created content. (If it is timely, or unusual, they may even broadcast your image or video and credit you the post's creator.) The Weather Network Canada viewed this (as they were tagged) and shared this video post to one of their "Twitter Moments". Even with their 1.5 million followers, only a fraction of them will see each post. I'll take a fraction of 1.5 million views whenever I have the opportunity.
Pro Tip: Take the time to add closed captioning to the videos to increase engagement and shares further. Most videos on social media are started with audio off.
The Auto Station in Burlington, Ontario has incorporated social video as apart their social media and digital marketing for the last 5 years.
Steve, the owner says - "The increased client engagement and their responses to videos regularly brings new clients into our shop!"
As an example, You Can Create a tip video that succinctly communicates your expertise and increases familiarity with your business even before the client reaches out to you or visits your location!
When should you start?
The best time to start was 2 years ago, the second best time for you to start video is now!