An optimized Google My Business Profile is the most important piece of real estate for your business has online. It's

the first and most prominent information shown when your business name is searched. Creating your profile is easy;

crafting and optimizing it to represent your business and keeping it updated with new content can be challenging.

Knowledge of what content is prioritized and accessible on mobile and desktop views can be critical to your success.

Our work has proven that a higher rank in the map pack or 3 pack  visible at the top of

the google results on your mobile phone results in more customer contacts and leads to more sales.

Google My Business is a powerful tool for entrepreneurs offered by the most used search engine.

However, your basic GMB profile that you started years ago will not attract views and customers or increase sales if

you don't update it regularly with photos or videos and new posts and offers. To increase attention and view time on

your profile, turn to a professional like us. Then you can focus on running and managing the rest of your business.

We'll work on optimizing and maintaining your Google My Business listing and post so your clients are up to date.

Here are 8 steps to optimize your Google My Business Profile:

1/ Make sure your Name Address and Phone Number are consistent and up to date(Pro Tip - Periods and short forms are consistent St and St. or Street are not viewed as the same address)

2/ Write a business description up to 750 characters long.

3/ Choose the best category for your business and supplemental categories to help you business to be found
when they are searched for.

4/ Upload a variety (10 to start) original images - use your mobile phone - to give people a feel for your
business and the products or services offered.

5/ Ask for, monitor and then respond to every Google review.

6/ Add Posts on GMB (at least one a week) to increase local search visibility and brand awareness including a photo or video.

7/ Add Products and Services to the profile to the relevant sections provided. Pro Tip - Include a photo.

8/ Use Google Q&A's to provide additional information about your business, it's products or services.

9/ Monitor and record your performance using the updated engagement insights.

Optimizing your Google My Business profile will increase your findability and increase engagement

with clients and prospects with the goal of increasing sales and adding to your bottom line!

PRO TIP - When did you last search how easily your business found online? We recommend you search

every other month - in private or hidden browser mode - to learn how your prospective customers see your

business in the search results.

Increasing in your business's ' findability ' through Social Media and Digital Media posting and increasing

engagement is a long game. Those who promise quick results often end up only increasing your frustration.

With a little work every week, you can control part of what appears at the top of search results and increase the

authority of your business.

Supporting your brand channels including LinkedIn Company pages and LinkedIn Showcase pages offer additional

free and low cost results on  Search Engine Results Page, which increases the perceived authority of your company 

and its products or services.

We can help! - Regular video posts, will increase your perception of expertise. Video content, that is properly

formatted for each social media site, is retained longer in memory and portrays a sense of expertise that text

and photo posts alone cannot compete with Social Media Video. Video posts are viewed longer and increase the

opportunities for viewer's engagement with the post.

 PRO TIP: One of the most valuable metrics is video watch-time, not post views or likes.

We Can Help!

The creation of optimized content for each of your business' brand pages on Facebook, LinkedIn,

Instagram, Twitter, Google My Business and Google Maps has never been more important.

Followers are conditioned by each of the platforms to make quick decisions as part of the purchasing process, and

each site presents your written content in a slightly different format.

Name, Address and Phone Number or NAP - How do you want to be contacted?

We'll ensure that your contact information and product and service information are up to date and correct.

We recommend that you choose to focus your efforts on a couple platforms to start. Google My

 Business is a primary tool that will increase your brand's visibility in search as it appears prominently on

both mobile, desktop search and on Google maps.

Working with dozens of clients in Hamilton, Halton, Grimsby, and Ancaster through the last 9 years provides

you with the benefit of our local experience. Through the lockdown, we've started working with clients across Canada.

Whether your Google My Business page has been claimed or not, we'll help you kick start your profile. Effective

use of posts, offers, videos, images and profile management is key to increasing visibility on local search.

Completion and optimization of your profile, including products and services with images, is essential.

Thanks for reaching this far, here's another PRO TIP:

What do your prospective customers see when they search for your business? The first week of of the month is a

good reminder to review your brand's search results page and Google My Business info. Many customer-facing

aspects of operating a business have changed. The info and images that prospects first see about your business must

be up to date. If you see problems in the organic search results and are not sure how to proceed, we can help.

Virtual consultations on Google My Business Optimization, increasing engagement, and social media video

are available, and we are now booking for July until December of 2021.


For more information on how you can increase your business's findability. Let's set up a time to talk.

Contact us at