You may be asking - Why do I need to optimize my Google Business Profile?


An optimized Google Business Profile formerly known as Google My Business, is the most important piece of real

estate for your business on the search results page. It's the first and most prominent information shown when your 

business name is searched at the top of the page on both desktop and mobile views.


The Google Profile is the is your most important and easiest tool to use that will affect your Local SEO or Search

Engine Optimize your business in search results.

 Starting and verifying your profile is easy; crafting and optimizing it to represent your business and keeping it

updated with new content including photos, videos and posts can be a challenge.

Knowing what content is prioritized and visible on both mobile and desktop is critical to success.


This past October I was asked to speak on 'Why your Small Business needs a Google Business Profile" for the
 
#LevelUp Academy. The session includes a several ideas and suggestions on how to out rank your competition in

Google's 3-Pack and Map Pack in this session with a BONUS tip at the end.

Here is your link to the seminar: https://youtu.be/k5cJ_SxjLqU



Experience has proven over and over again that a higher rank in the map pack or 3 pack (visible at the top of

the google results on your mobile phone) results in more customer calls and engagements which leads to more sales.

Google Business Profile is a powerful tool for entrepreneurs offered by the most used search engine.


Many profiles have been verified , but your basic GBP profile that was started years ago will not rank highly and lead 

to sales if it's not updated regularly with new photos (or videos) and new posts and offers. To increase attention and

view time on your profile, local brands are turning professionals like us. Then you can focus on running and 

managing your business. We'll work on optimizing and maintaining your Google Business Profile and posting regularly

so that your clients and people looking for your products and services are kept up to date.



Here are 8 steps to optimize your Google Business Profile:

1/ Make sure your Name Address and Phone Number are consistent and up to date (Pro Tip - Periods and

short forms must the same as on your website (and backlinks or citations) as St and St. or Street are not

viewed as the same address by the local search algorithm)


2/ Write a business description up to 750 characters long.


3/ Choose the best category for your business and supplemental categories to help you business to be found

when searched.

4/ Upload a variety (10 to start) original images - use your mobile phone - to give people a feel for your

business and the products or services offered.


5/ Ask for, monitor and then respond to every Google review.


6/ Add Posts on GMB (at least one a week) to increase local search visibility and brand awareness with posts

that include a photo or video.


7/ Add Products and Services to the profile to the relevant sections provided. Pro Tip - Include a photo for

each product - as they are displayed on mobile search.


8/ Use Google Q&A's to provide additional information about your business, its products or services.


9/ Monitor and record your performance using the updated engagement insights.


Optimizing your Google Business Profile will increase your findability and increase engagement

with clients and prospects with the goal of increasing sales and adding to your bottom line!


PRO TIP - When did you last search how easily your business found online? We recommend you search

every other month - in private or hidden browser mode - to learn how your prospective customers see your

business in the search results.


Increasing in your business's findability through Social Media and Digital Media posting and increasing

engagement is a long game. 


With a little work every week, you can control part of what appears at the top of search results and increase

the authority of your business.


Supporting your brand channels using LinkedIn Company pages and LinkedIn Showcase pages offer an

additional free and low cost results on  Search Engine Results Page, which increases the perceived authority

of your company and its products or services.



We can help! - Regular video posts, will increase your perception of expertise. Video content, that is properly

formatted for each social media site, is retained longer in memory and portrays a sense of expertise that text

and photo posts alone cannot compete with Social Media Video. Video posts are viewed longer and increase the

opportunities for viewer's engagement with the post.


 PRO TIP: One of the most valuable metrics is video watch-time, not post views or likes.


We Can Help Your Business be Seen!


The creation of optimized content both text and images for each of your business' brand pages on Facebook, 

 LinkedIn, Instagram, Twitter, Google Business Profile and Google Maps has never been more important.

Followers are conditioned by each of the platforms to make quick decisions as part of the purchasing process,

and each social platform presents your written content in a slightly different format.



Name, Address and Phone Number or NAP - How do you want to be contacted?

We'll ensure that your contact information and product and service information are up to date and correct.

We recommend that you choose to focus your efforts on a couple platforms to start.

A Google Business Profile is a primary tool that will increase your brand's visibility in search as it appears

prominently on both mobile, desktop search and on Google maps.


Working with dozens of clients in Hamilton, Halton, Grimsby, Ancaster and across Canada over  the last 9

years provides you with the benefit of our local experience.


Whether your Google Business Profile page has been claimed or not, we'll help you kick start your profile.

Effective use of posts, offers, videos, image along with profile management is key to increasing ranking on

local search results page. Completion and optimization of your profile, including products and services with images,

is essential.


Thanks for reaching this far, here's one last PRO TIP:

What do your prospective customers see when they search for your business? The first Monday of each month

is a good reminder to review your brand's search results page and Google Business Profile. Customer

facing aspects of operating your business have changed. The info, images and videos that a prospect first sees

about your business must be correct and engaging. 

If you see problems in the organic search results and are not sure how to proceed, we can help.



Virtual consultations on Google Business Profile Optimization, increasing engagement, and social media video

are available, and we are now booking until the end of 2022.

 

For more information on how you can increase your business's findability. Let's set up a time to talk.

Contact us at dhillssales@gmail.com