You and your competitors are looking for help with their Google Business Profile.
An optimized profile will increase conversions and help you climb in local search and Google Maps results.
The question is, who will ask for help first?
Here is where you can start increasing your profile's authority: Help Me .
search result for your business on the search results page.
It's the most
prominent result displayed when your business name or business type is searched
at the top of the results page on both desktop and mobile views.
The Google Business Profile is also your most important, and easy to use tool that directly affects your Local
SEO or Search Engine Optimization for your business in search results and Google Maps ranking.
Starting and verifying your profile is easy; crafting and optimizing it to represent
your business and keeping it
regularly updated with new content including photos, videos, and posts is a challenge.
Knowing which content is prioritized and visible on both mobile and desktop views is critical to your success.
I was asked to speak on 'Why your Small Business needs a Google Business Profile" for the
#LevelUp Academy. The session includes several ideas and suggestions on how to outrank your competition
and be seen in Google's 3-Pack and Google Map Pack in this session, with a BONUS tip at the end.
Experience has proven over and over again that a higher rank in the map pack or 3 Pack (visible at the top of
results on your mobile phone) results in more customer calls and profile engagements which leads to more sales.
Many profiles still aren't verified, but your basic profile that was started years ago will not rank at the top
and lead to more visibility leading to new customers if it's not updated regularly with new photos,
videos and new posts and offers.
Regular Activities such as adding photos, updates, offers, products and services are just some of the content that can
be added to the profile can work to increase ranking and increase conversions which are:
• calls
• directions requests
• website visits.
Successful local brands are turning professionals to increase attention and view time on your profile.
This lets you focus on running your business. We work on optimizing and maintaining your Google Business Profile
and posting regularly so that your clients and people looking for your products and services are kept up to date.
Here are 8 steps to optimize your Google Business Profile:
1/ Make sure your Name, Address, and Phone Number are consistent and up to date (Pro Tip - Periods and
short forms must be the same as on your website (and backlinks or citations) as St and St. or Street are not
viewed as the same address by the local search algorithm)
2/ Write your business description up to 750 characters long. You don't need to add keywords to the description as the description is not used by Google as a ranking signal.
3/ Review your competitior's and choose the best category for your business and add supplemental categories to
help your business to be found when searched. You can look at your top competitors secondary profiles to determine
which other categories are appropriate for your business.
4/ Upload a variety (at least ten original images to start) - yes you can use your mobile phone - to give people a feel
for your business, its location and the products and services offered.
5/ Ask customers for and respond to every Google Review whether they are positive or negative.
6/ Add Google Update Posts - at least once a week - to increase local search visibility and let your clients know you
are active and looking to help them. Updates posts are more effective when they include a photo or short video.
7/ Add Products and Services to the profile to the relevant sections provided. Include a photo of each product, as
they are displayed prominently in mobile search results.
8/ Use Google Q&A's to provide additional information about your business, its products or services.
Optimizing your Google Business Profile will increase your findability and increase engagement
with clients and prospects with the goal of increasing sales and adding to your bottom line!
PRO TIP - When did you last see how your business appears online?
We recommend you search your brand name every month using 'private' or hidden browser mode
- to see how your prospective customers view your business in local and traditional organic search results.
With a consistent work every week, you can control part of what appears at the top of search results and
increase the prominence and authority of your business.
Search Engine Results Page, which works to increases the perceived authority of your company.
Our experienced team can help your business!
Regular video posts will increase your visibility. Video
content that is correctly formatted for each social
media site is
retained longer in memory and increases brand awareness more effectively than text and photo posts
Video posts are viewed longer and increase the opportunities for viewer's engagement with a post.
PRO TIP: One of the most valuable metrics is video watch time, not post views or likes.
Yes, We Can Help Your Business be Seen!
It has never been more important to create optimized content, both text
and images, for each of your business' brand
pages on Facebook,
LinkedIn, Instagram, Twitter, Google Business Profile, and Google Maps.
Each platform has conditioned followers to make quick decisions as part
of the purchasing process, and each social
platform presents your
written content in a slightly different format.
Name, Address and Phone Number or NAP - How do you want to be contacted?
We'll ensure that your contact information and product and service information are current and correct.
We recommend that you focus your efforts on a couple of platforms.
A Google Business Profile is a primary tool that will increase your
brand's visibility in search, as it appears
prominently on mobile and
desktop searches and on Google Maps.
Over the last ten years, we have worked with dozens of clients in Hamilton, Halton, Grimsby, Ancaster, and across
Canada, providing you with the benefit of our local search experience.
Whether your Google Business Profile page has been claimed or not, we'll help you kick start your profile.
Effective use of posts, offers, videos, and images, along with profile management, is key to increasing ranking on
local search results pages. Completing and optimizing your profile, including products and services with images,
is essential.
Services Offered
GBP Management
Local Content Creation
Citation Building
Spam Removal
GBP Review Replies
GBP Optimization
Local Photo and Video Creation and Posting
Auditing of GBP and GBP Citations
GBP Reinstatement
Thanks for reaching this far, here's one last TIP:
What do your prospective
customers see when they search for your business?
The first Monday of the month isgood reminder to review your brand's search results page
and
Google Business Profile and review it's 'Insights'.
The customer-visible aspects of marketing business have changed. The information, images, and videos a
prospect sees about your business must be correct and engaging.
While reviewing your Google Business Profile you'll often notice new or a changed look in the results.
We recently were quoted by SEO Veteran Barry Schwartz on SERoundtable.com for documenting a test of a Google
Maps update that increased the visibility of reviews by displaying them in the Photo Carousels at the top of the
profiles in Canada.
Barry and Crystal Carter provided more details in their daily vlog that's available here - It's New: 10/28/24
If you see problems your the organic search results or Google Maps and are not sure how to proceed, we can help.
Virtual consultations on Google Business Profile Optimization, increasing engagement, and social media video
are available, and we are now booking until the end of 2024.
For
more information on how you can increase your business' findability.
Let's set up a time to talk.
