You and your competitors are looking for help with their Google Business Profile.
An optimized profile will increase conversions and help you climb in local search and
Google Maps results.
The question is, who will ask for help first?
Need help now? Here is where you can start increasing your profile's authority:
search result for your business on the search results page.
It's the most
prominent result displayed when your business name or business type is searched
at the top of the results page on both desktop and mobile views.
The Google Business Profile is also your most important, and easy to use tool that directly
affects your LocalSEO or Search Engine Optimization for your business in search results and
Google Maps ranking.
Starting and verifying your profile is easy; crafting and optimizing it to represent
your business
and keeping it regularly updated with content including photos, videos, and posts is a challenge.
Knowing which content is prioritized and visible on both mobile and desktop is critical to
your success.
I was asked to speak on 'Why your Small Business needs a Google Business Profile" for the
#LevelUp Academy. The session includes several ideas and suggestions on how to outrank
your competitionand be seen in Google's 3-Pack and Google Map Pack in this session, with a
BONUS tip at the end.
When you demonstrate more activity and prominence to Google's Local Algorithm your rank in
the Google Map or Local Pack results on your mobile phone) results in more calls, clicks and
profile engagement leads to more sales.
Your basic profile, started years ago will not rank at the top and lead to more visibility leading
to new customers if it's not updated regularly with new photos, videos and new update posts,
offers and where applicable events.
Adding content that can to the profile shows the local algorithm your active which works to increase ranking and increase conversions which are:
• Calls
• Directions requests
• Website visits
Successful businesses are turning professionals to increase profile authority and time on
screen. This gives them more time to focus on running the business.
We work on optimizing and maintaining your Google Business Profile and posting regularly so
that your clients and people looking for your products and services are kept up to date.
Here are 8 steps to optimize your Google Business Profile:
1/ Make sure your Name, Address, and Phone Number are consistent and up to date on your website and citations.
2/ Write your business description up to 750 characters long. You don't need to add keywords to the description as the description is not used by Google as a ranking signal.
3/ Review your competitors and choose the best category for your business and add supplemental categories to help your business to be found when searched. You can look at your top competitors secondary profiles to determine which other Service Categories are appropriate for your business.
4/ Upload a variety (at least ten original images to start) - yes you can use your mobile phone - to give people a feel for your business, its location and the products and services offered.
5/ Ask every customer for and respond within a day to every Google Review whether they are positive or negative.
6/ Add Google Update Posts - at least once a week - to increase local search visibility and let your clients know your business is active and looking to help them. Updates posts are significantly more effective when a photo or short video is added.
As of November 2025 Google Update Posts can be scheduled in advance! 🎉🎉
7/ Add Products and Services to the profile to the relevant sections provided. Include a photo of each product, as
they are displayed prominently in mobile search results. Add a description to each service.
8/ Use Google Q&A's to provide additional information about your business, its products or services.
Optimizing your Google Business Profile will increase your findability and increase engagement
with clients and prospects with the goal of increasing sales and adding to your bottom line!
PRO TIP - When did you last see how your business appears online?
We recommend you search your brand name every month using 'private' or hidden browser
mode- to see how your prospective customers view your business in local and traditional
search results.
With a consistent work every week, you can control part of what appears at the top of search
results andincrease the prominence and authority of your business.
result on the Search Engine Results Page, which works to increases the perceived authority of
your company.
Our experienced team can help your business!
Regular video posts will increase your visibility. Video that is correctly formatted for each social
media site is
retained longer in memory and increases brand awareness more effectively than
text and photo posts
Video posts are viewed longer and increase the opportunities for viewer's engagement with a post.
PRO TIP: One of the most valuable metrics is video watch time, not post views or likes.
Yes, We Can Help Your Business be Seen!
It has never been more important to create optimized content, both text
and images, for each of
your business' brand pages on Facebook,
LinkedIn, Instagram, Twitter, Google Business
Profile, and Google Maps. Each platform has conditioned followers to make quick decisions as
part
of the purchasing process, and each social platform presents your post's text
in a slightly different format.
Name, Address and Phone Number or NAP - How do you want to be contacted?
We'll ensure that your contact information and product and service information
are current and correct.
We recommend that you focus your efforts on a couple of platforms.
A Google Business Profile is a primary tool that will increase your
brand's visibility in search, as
it appears prominently on mobile and
desktop searches and on Google Maps.
Over the last ten plus years, we have worked with dozens of clients in Hamilton, Halton, Grimsby,
Ancaster, and across Canada, providing you with the benefit of our local search experience.
Whether your Google Business Profile page has been claimed or not, we'll help you kick start your profile.
Effective use of posts, offers, videos, and images, along with profile management, is key to increasing ranking on
local search results pages. Completing and optimizing your profile, including products and services with images,
is essential.
Services Offered
Google Business Profile Management
Content Creation focused on Local SEO
Citation Building
Spam Profile Removal
Google Business Profile Review Management and Replies
Google Business Profile Optimization
Local Photo and Video Creation and Posting
Auditing of Google Business Profile and Local SEO Citations
Google Business Profile Reinstatement
Thanks for reaching this far, here's one last TIP:
What do your prospective
customers see when they search for your business?
The first Monday of each month is an excellent time to schedule a review your brand's search
results page and
Google Business Profile and review it's 'Insights' along with AI results for
common search terms.
The customer intent of marketing a business locally have changed. The information, photos,
and videos that searchers see about your business must be correct and engaging.
We were quoted by SEO Veteran Barry Schwartz on SERoundtable.com for documenting a test
of a Google Maps update that increased the visibility of reviews by displaying them in the
Photo Carousels at the top of the profiles in Canada.
Barry and Crystal Carter provided more details in their vlog that's available here - It's New: 10/28/24
If you see problems your the organic search results or Google Maps and are not sure how to proceed, we can help.
Virtual consultations on Google Business Profile Optimization, increasing engagement, and
social media video are available, and we are now booking until the end of 2026.
For
more information on how you can increase your business' findability.
Let's set up a time to talk.
